Hello, I'm Simon.

I'm a strategic UX design leader with 15+ years of experience transforming complex enterprise systems into intuitive, accessible experiences that has served millions of users across 5+ industries.‍

From a major airline carrier's airport operations to a US state's court management system, I specialize in driving human-centered modernization initiatives through cross-functional team leadership and strategic vision setting. As a certified strategy designer, I excel at coordinating across organizations to deliver scalable design solutions that align with business goals while putting users first.
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